![]() Guppy… And it’s the crunch, not the clothes, that make the man!”Īs to that uniform, it very closely resembles the uniform worn by George Dewey- the only person in U.S. The Cap’n and Quaker both responded to the public outcry by noting that he does not claim to be a “captain,” but rather a “Cap’n.” The company then made the argument that “We don’t feel necessary-the Cap’n is after all a Cap’n, as he mans the S.S. Code § 771, which makes it illegal to wear “a uniform any part of which is similar to a distinctive part of the uniform of the Army, Navy, Air Force, or Marine Corps.” Alternatively, his outfit’s general resemblance to that of high-ranking naval officers could be argued under 10 U.S. Code § 912, which would see him serving at least three years in prison. At most, Cap’n Crunch might be tried under 18 U.S. Crunch, that law is written around a list of medals and other specific recognitions (such as the Medal of Honor), none of which have appeared on the milky mariner’s outfit. Unfortunately for anyone eager to prosecute Mr. One of the most recent is the 2013 Stolen Valor Act, which targets those attempting to gain tangible benefits through falsely claiming certain honors. For civilians, the issue is a bit soggier.Ī number of laws have been written (and rewritten) in an attempt to clarify what comprises a criminal act of impersonation. According to Article 106 of the Uniform Code of Military Justice, disciplinary action for impersonating an officer can include court martial, fines, and imprisonment. Crunch is actually employed as a member of the armed forces, which might be the case if he were, say, operating under a pseudonym. There are different laws for civilians and military personnel, so the outcome would depend on whether or not Mr. Such flagrant disregard for regulations would carry serious implications. Chris Servello told the Wall Street Journal that, “We have notified NCIS.” Sarah Flaherty explained that “our personnel records do not show a ‘Cap’n Crunch’ who currently serves or has served in the Navy.” More ominously, Lt. ![]() Guppy may be helmed by a spokescharacter of fabricated credentials caused enough of an uproar among the fan base that the question was posed to the United States Navy. Even when apparently serving as Ensign Crunch, however, he has continued to erroneously make use of the title Cap’n. Over the years, he has variously appeared with anywhere from one to three stripes. Per regulation, captains wear four stripes, commanders three, lieutenants two, and ensigns one, with additional thinner stripes for grades between. The most readily apparent way for the general public to identify a captain would be the number of stripes displayed on an individual’s sleeve. Navy follows a strict code defining how uniforms are to reflect rank. Once she had the flavor nailed, the product was launched and the world got the Cap’n, and really sore gums.Īs for the Cap’n, one might assume that a great deal of research went into designing the saccharine sailor’s uniform, but they would be incorrect. Towards this end, she tried to mimic something close to a brown sugar, butter and rice concoction her grandmother used to make her as a child. As to that flavor, Low, who by the way was also involved with the development of Almond Joy and Mounds, as well as the Heath bar, states she was attempting to come up with that ineffable quality known as “want more-ishness” with this particular product. Interestingly enough, Cap’n Crunch was also around before the cereal that bears his name was even finished, with flavorist Pamela Low still working on the product while Quaker Oats was already done with the marketing side. naval investigation, helped give the world the iPhone, and his dog may be implicated for manslaughter. While he may seem like any other innocent mascot, Cap’n Horatio Magellan Crunch is a man of mystery and intrigue. Several mainstays of the canonically fuzzy cereal multiverse have their origins in the Wild West period of children’s marketing: Lucky the Leprechaun, Toucan Sam, and, of course, the infamous, mouth-mutilating Cap’n Crunch. Nowhere is this more apparent than in the cereal aisle. Advertising was largely unregulated-a fact that continues to influence certain industries. Anyone who has seen Mad Men knows that the 1960s in America were a time of unmitigated consumerism.
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